Milan & Paris Fashion Week 2026

A multi-week cinematic content production across Milan and Paris Fashion Week, documenting some of the most influential fashion shows, exhibitions, and cultural moments of the season.

Ali Rasoul

Objective

We spent two weeks across Milan and Paris Fashion Week producing high-end, cinematic content across a range of runway shows, exhibitions, and brand activations.

The objective was to capture the scale, energy, and cultural relevance of fashion week through a refined visual lens, while also producing exclusive content featuring leading figures across fashion, music, sport, and entertainment.

This included both runway documentation and intimate, talent-led storytelling across some of the most recognised global fashion houses and emerging designers.

We operated as an embedded production unit across multiple fashion week environments, balancing fast-turnaround editorial coverage with cinematic, story-driven content creation.

  • Multi-day documentation of major fashion shows including Paul Smith (Milan Fashion Week), Kwame Adusei, Amiri, Casablanca, Officine Générale, and Glass Cypress. Coverage focused on runway direction, audience energy, backstage movement, and show atmosphere.

  • Cinematic portrait and content capture featuring high-profile talent and cultural figures including Will Smith, Chris Brown, Jada Pinkett Smith, Willow Smith, and Jimmy Akingbola. Content focused on presence, movement, and interaction within the fashion week environment.

  • Visual documentation of activations and exhibitions including Christian Louboutin’s Paris showcase, capturing installation design, product detail, and spatial storytelling.

  • Short-form, platform-optimised edits created for real-time distribution across social channels, balancing high-energy runway moments with slower cinematic storytelling.

  • Ambient documentation of fashion week environments across Milan and Paris, including arrivals, street style, and audience culture surrounding each event.