About the Agency

Over the past eight years, our agency has built a reputation for leading high-profile campaigns, creating original ideas, and delivering impactful content across multiple industries.

We manage diverse projects from corporate content strategy to digital campaigns for beauty brands, always applying personalised approaches and precise execution.

  • Our portfolio includes branded marketing campaigns, content strategy, creative direction, talent and brand development, digital storytelling, editorial content, video and photography production, social media content creation, and campaign rollout coordination. Each project benefits from clear focus, creative precision, and strategic insight, whether it is a product launch, brand development, or audience engagement.

    Collaborations have involved a diverse range of global brands, cultural platforms, and talent across cities such as London, New York, Los Angeles, Paris, Mexico City, and more.

    Recent projects feature campaigns and content direction in key industries including fashion, music, television, film, entertainment, beauty, corporate sectors, and finance. This broad experience allows for creative strategies that are carefully aligned with each client’s specific goals. Built on vision and passion, the agency focuses on crafting work that connects deeply through cultural insight and purposeful storytelling.

Meet the Founder

Ali Rasoul

Ali Rasoul is a creative entrepreneur, filmmaker, and world traveller with a passion for the creative arts.

Founded a creative agency known for delivering innovative, strategy-led campaigns focusing on engaging storytelling.

Working across commercial, film, TV, corporate, and more, producing impactful projects throughout Europe, North America, Africa, and Oceania.

Combining cultural heritage with hands-on industry experience and academic achievement, including a BA, MA, and BFI-recognised research.

Has worked with major brands including Netflix, Disney, and BMW, with recognition from leading institutions and influential figures.


  • Founder

    Ali Rasoul is a creative entrepreneur and founder of a creative agency known for delivering innovative campaigns that combine strategic insight with engaging storytelling. His work spans a wide range of industries, including beauty, fashion, film, television, music, entertainment, corporate, finance, and real estate, with projects across Europe, North America, Africa, and Oceania.

    Born in Sweden with Iraqi heritage and based in the United Kingdom, Ali has a diverse cultural background combined with extensive industry experience. He holds a Bachelor of Arts in Film Production from the University of Portsmouth and a Master of Arts in Creative Business from the National Film and Television School. His dissertation on the global marketing influence of Afrobeats attracted the British Film Institute’s attention and was developed into a book now housed at the BFI Reuben Library.

    Ali’s portfolio features high-profile work with Aston Martin at the Formula 1 Grand Prix in Mexico City, Netflix’s Arcane, and Disney’s The Lion King: Mufasa. He has played a key role in world premieres and red-carpet moments in Hollywood, working closely with industry leaders to enhance brand presence and cultural impact. His work has been recognised by institutions including the BBC, Channel 4, Deadline, Essence Magazine, the Royal Television Society, and the British Film Institute.

    He has delivered strategic content for leading brands such as BMW, Pinterest, Virgin Atlantic, ASOS, HBO, and Sephora, supporting major campaigns and global launches. Ali has also partnered with influential figures, including Spike Lee, Jordan Peele, and Yvonne Orji, alongside internationally acclaimed artists like Wizkid and Davido. Through his agency, Ali consistently produces culturally aware and strategically effective content that drives meaningful engagement for leading brands alongside A-list talent on global platforms.

  • National Film & Television School (2021-2023)

    • Master of Arts in Creative Business

    Grade: VERY GOOD

    The dissertation is now published as a book in the British Film Institute (BFI) Reuben Library. Title: What strategies can the success of Afrobeats offer to the wider world of digital marketing? Read more

    University of Portsmouth (2017-2020)

    • Bachelor of Arts in Film Production

    Grade: Upper Second-Class Honours (2:1)

    Filmmaker’s success down to graft and self-belief: Read more