GMC Hummer EV SUV

A cinematic automotive content campaign capturing the GMC Hummer EV SUV in Miami Beach during the E1 Series Grand Prix weekend, blending luxury automotive design with an exotic coastal environment.

Ali Rasoul

Objective

We partnered with GMC to produce a high-end visual campaign for the GMC Hummer EV SUV during the E1 Series Grand Prix in Miami.

The objective was to capture the vehicle in a premium, lifestyle-driven context that emphasised its design, scale, and presence within a cinematic environment. The focus was primarily on photography-led content that could elevate the car beyond product documentation into an aspirational visual narrative.

We approached the project as an automotive editorial shoot, prioritising composition, lighting, and environment over traditional commercial product coverage.

  • A curated set of high-resolution stills showcasing the GMC Hummer EV SUV across multiple angles, with emphasis on form, scale, and presence within the Miami Beach environment. The imagery focused on translating the vehicle into a cinematic lifestyle object rather than a standalone product.

  • Contextual compositions featuring the vehicle positioned against palm trees, coastal roads, and architectural backdrops, reinforcing its integration into a luxury travel setting.

  • Detail-led imagery capturing the interior craftsmanship, dashboard design, and material quality of the Hummer EV, highlighting its premium engineering and futuristic aesthetic.

  • A controlled visual sequence utilising Miami’s natural light conditions to emphasise reflections, surface texture, and silhouette definition across the vehicle’s exterior.