F1 Aston Martin - Mexico City GP
We were commissioned to produce real-time, cinematic content during Aston Martin Aramco’s race weekend at the Mexico City Grand Prix.
Objective
The objective was to capture the intensity, precision, and atmosphere of elite motorsport, while providing exclusive behind-the-scenes access across the team house, garage, and pit lane. The focus was on translating high-performance racing culture into a visually refined digital narrative
We embedded ourselves within the team environment across the full race weekend, working in close proximity to both drivers and crew.
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A full-scale content capture across the Mexico City Grand Prix weekend, documenting live operations across the paddock, pit lane, and garage. This included real-time shooting of pre-race preparations, in-race dynamics, and post-race reactions, focusing on speed, precision, and operational intensity.
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A set of cinematic, character-led visuals featuring Fernando Alonso and Lance Stroll. These pieces centred on the psychological and physical demands of race day, capturing moments of focus, communication, and pre-race routine to highlight the human side of elite performance.
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Exclusive documentation from within the Aston Martin Aramco team environment, including the team house, technical garage, and restricted operational zones. This deliverable emphasised the scale, coordination, and engineering precision behind Formula 1 execution.
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Platform-optimised short-form edits designed for social distribution, blending high-energy race footage with slower, atmospheric moments to create contrast between chaos and control within the race weekend
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A series of macro and environmental shots capturing branding, technical components, uniforms, and spatial design elements within the Aston Martin setup, reinforcing the premium visual identity of the team.