Ebony Power 100 - Beverly Hills

A cinematic red carpet and live event content campaign capturing the Ebony Power 100 Awards in Beverly Hills, documenting one of the most influential gatherings of Black excellence in entertainment, culture, and media.

Ali Rasoul

Objective

We were commissioned by EBONY Magazine to produce high-end, real-time content coverage of the Power 100 Awards in Beverly Hills. The objective was to capture the energy, prestige, and cultural significance of the event through a cinematic red carpet and live production approach, while delivering social-first content that highlighted key talent, moments, and atmosphere throughout the evening

We operated as on-site content producers across the full red carpet and stage environment, working in real time to capture both planned arrivals and spontaneous moments throughout the event.

  • Full documentation of the Ebony Power 100 red carpet experience, capturing arrivals, posed moments, and live interactions with talent including Tyrese Gibson, Teyana Taylor, Shaquille O’Neal, Taraji P. Henson, and Ari Lennox. The focus was on translating high-profile arrivals into cinematic visual storytelling.

  • On-stage and in-room content capturing award moments, speeches, and audience reactions, documenting the flow and emotional tone of the evening from inside the main event space.

  • Cinematic close-up and movement-led captures of featured guests, highlighting personality, presence, and atmosphere within a high-profile media environment.

  • A suite of platform-optimised digital assets designed for immediate publication, ensuring real-time visibility across social channels during and after the event.

  • Documentation of the broader media landscape on-site, capturing the intersection of major publications, photographers, and entertainment press outlets operating within the red carpet space.