Netflix Arcane x Sevika

Arcane is Netflix and Riot Games’ hit animated series set in the League of Legends universe, known for its strong story and striking animation style. Actress Amirah Vann voices the fierce character Sevika, bringing depth and power to one of the show’s most dynamic roles.

Ali Rasoul - Arcane

Objective

The mission was to build a strategic content campaign for Amirah Vann that would amplify her role in Arcane ahead of its global release on Netflix. Our goal was to elevate her digital presence while connecting her audience to the cultural impact of the series. By leveraging cinematic storytelling, fashion, and gaming culture.

The project took place across two key dates in Los Angeles, focused around the premiere and the creative ecosystem surrounding Arcane.

  • We captured exclusive behind-the-scenes content and red carpet coverage at the premiere of Arcane at The Egyptian Theatre in Hollywood. The shoot highlighted Amirah’s press run, fan engagement, and cinematic styling. A focal point of this activation was integrating Fenty Beauty’s special-edition Arcane collection, which Amirah used in her getting-ready content. This allowed us to spotlight the beauty fashion gaming crossover in a visually elevated and editorial way.

  • The second chapter of the campaign took us to Riot Games’ headquarters in West Los Angeles. Here, we documented Amirah Vann exploring the creative studios behind Arcane, experiencing unreleased titles, and reacting live to playing as her own character, Sevika, in Teamfight Tactics. The footage captured her excitement, curiosity, and authentic connection to the world of gaming.

  • This campaign helped position Amirah Vann at the forefront of the Arcane launch, elevating her portrayal of Sevika through a focused marketing strategy. While not involved in the casting or production of the series itself, our role was to amplify her presence around the premiere and bring greater visibility to her character through creative content. The final assets delivered a polished and cinematic narrative that resonated across platforms, supporting Amirah’s public profile and connecting her performance to both existing fans and new audiences globally.