The Office Group

The Office Group | FORA is a design-led workspace brand with standout locations across the UK, including The Shard, Borough Yards, and Soho. Known for blending architecture, hospitality, and community, FORA redefines modern working.

Objective

Our mission was to produce engaging, platform-optimised content across FORA’s portfolio of spaces in the UK, with a focus on showcasing community, creativity, and design. The goal was to strengthen FORA’s digital narrative, amplify its visibility on social media, and bring the vibrancy of its spaces to life for both current and prospective members.

We launched a social-first campaign across FORA’s London locations, capturing daily moments, community events, and festive highlights in iconic spaces.

  • The project began with a social-first content campaign spanning multiple London locations, including landmark spaces like The Shard. We documented day-to-day activity, member moments, and community-focused events taking place in each building. Special attention was given to the festive period, capturing Christmas moments across several sites to build a warm and seasonal campaign that connected emotionally with FORA’s audience.

  • We tailored the content to be adaptable for LinkedIn, Instagram, YouTube, and TikTok, ensuring every edit felt native to its platform while staying true to FORA’s brand voice and visual identity.

    Following the success of the festive series, we moved into a second campaign with a new focus on celebrating FORA’s partnership with Cambridge United Football Club. We produced and directed a shoot featuring both the men’s and women’s teams within the FORA Cambridge location. The aim was to highlight how the team uses the space while showcasing the values shared between FORA and the club, such as collaboration, performance, and community spirit.

  • Through both campaigns, FORA’s social media channels received a fresh injection of energy and cohesion. The content generated positive engagement, supported brand visibility, and strengthened FORA’s storytelling across platforms.

    The partnership with Cambridge United added a new dimension to the brand, reflecting its diverse reach and cultural presence beyond traditional office life. Our work helped present FORA not just as a workspace provider, but as a lifestyle brand connected to community, creativity, and purpose.